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Marketplace · GCP

Instacart

Own catalog/logistics ML; an early, prominent OpenAI customer for search + Ask Instacart.

Foundation proximity: Direct API

Foundational models & how they consume them

PrimaryGPT· OpenAI API · Direct API

Cloud & datastore

GCPPostgreSQLBigQuery

Compliance

SOC 2

Similar companies

AirbnbDoorDash
Head-to-head: Instacart vs AirbnbInstacart vs DoorDash

Others that build on OpenAI · GPT

AbridgeAirbnbAirtableAmbienceAmplitudeAsana

Explore

Direct API →More on GCP →

FAQ

Does Instacart use a foundational AI model?
Instacart uses GPT (Direct API).
What cloud does Instacart run on?
Instacart runs on GCP.
What database does Instacart use?
Instacart uses PostgreSQL, BigQuery.
How close does Instacart run to the foundational model?
Instacart is Direct API — close to the metal, so cheaper tokens and more control over outputs.

Sources

instacart.com ↗

Also on the map

OpenAI · GPT

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Architecture inferred from public sources · confidence medium · verify before betting on a detail.