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Social · AWS

Pinterest

Built Navigator-1, its own multimodal foundation model (fine-tuned from open-source bases incl. Qwen) powering the Pinterest Assistant at ~10% the cost of frontier models; big in-house recommendation ML.

Foundation proximity: Native (own / self-hosted weights)

Foundational models & how they consume them

PrimaryNavigator-1 (own, open-source-based)· self-hosted · Native (own / self-hosted weights)
SecondaryQwen (open)· self-hosted · Native (own / self-hosted weights)

Cloud & datastore

AWSHBaseMySQL

Compliance

SOC 2

Similar companies

Snap
Head-to-head: Pinterest vs Snap

Others that build on proprietary / self-built models

Abnormal SecurityAbridgeAdobeAI21 LabsAleph AlphaAmbience

Explore

Native (own / self-hosted weights) →More on AWS →

FAQ

Does Pinterest use a foundational AI model?
Pinterest uses Navigator-1 (own, open-source-based), Qwen (open) (Native (own / self-hosted weights)).
What cloud does Pinterest run on?
Pinterest runs on AWS.
What database does Pinterest use?
Pinterest uses HBase, MySQL.
How close does Pinterest run to the foundational model?
Pinterest is Native (own / self-hosted weights) — close to the metal, so cheaper tokens and more control over outputs.

Sources

pinterest.com ↗

Also on the map

proprietary / self-built models

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Architecture inferred from public sources · confidence medium · verify before betting on a detail.