AdTech · AWS
The Trade Desk
Programmatic ad DSP; Kokai is its own large-scale bidding/forecasting ML over trillions of ad-auction events.
Foundation proximity: Native (own / self-hosted weights)
Foundational models & how they consume them
PrimaryKokai ML (own)· self-hosted · Native (own / self-hosted weights)
Cloud & datastore
AWSown columnarAerospikeCompliance
SOC 2Others that build on proprietary / self-built models
Abnormal SecurityAbridgeAdobeAI21 LabsAleph AlphaAmbienceExplore
FAQ
Does The Trade Desk use a foundational AI model?
The Trade Desk uses Kokai ML (own) (Native (own / self-hosted weights)).
What cloud does The Trade Desk run on?
The Trade Desk runs on AWS.
What database does The Trade Desk use?
The Trade Desk uses own columnar, Aerospike.
How close does The Trade Desk run to the foundational model?
The Trade Desk is Native (own / self-hosted weights) — close to the metal, so cheaper tokens and more control over outputs.
Sources
thetradedesk.com ↗Also on the map
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