Architecture comparison

Amplitude vs Hex

Amplitude runs closer to the foundational model (Direct API) than Hex (Direct API). Shared foundation: Anthropic · Claude, OpenAI · GPT (highlighted).

Amplitude

Analytics

Proximity

Direct API

Models

Anthropic · ClaudeOpenAI · GPT

Cloud · datastore

AWSAmazon S3Amazon DynamoDBKafka (streaming)Redis/ElastiCacheproprietary columnar analytics store

Compliance

SOC 2 (inferred)ISO 27001 (inferred)GDPR (inferred)CCPA (inferred)

Architecture

Amplitude runs a high-throughput event analytics platform on AWS with Kafka-based ingestion, DynamoDB/Redis for state and caching, and a proprietary columnar datastore optimized for behavioral analytics, plus AI Agents powered via Amazon Bedrock. Core production services are containerized and orchestrated with Kubernetes and Terraform-based infrastructure-as-code.[5][7]

Hex

Analytics

Proximity

Direct API

Models

OpenAI · GPTAnthropic · Claude

Cloud · datastore

AWSPostgreSQL

Compliance

SOC 2

Architecture

Collaborative data notebook; Magic AI routes to OpenAI + Anthropic over warehouse queries.

← Full orbit map · Score your own stack →