Architecture comparison

Netflix vs Spotify

Spotify runs closer to the foundational model (Direct API) than Netflix (Off the LLM map (in-house non-LLM ML)). No shared foundational model — different bets.

Netflix

Streaming Media

Proximity

Off the LLM map (in-house non-LLM ML)

Models

—

Cloud · datastore

HybridCassandraEVCacheCockroachDBElasticsearch

Compliance

SOC 2PCI DSSISO 27001

Architecture

Control plane runs almost entirely on AWS over Cassandra/EVCache; video delivery uses its own Open Connect CDN appliances embedded in ISPs worldwide. Famous OSS culture and ML-driven recommendations.

Spotify

Streaming Media

Proximity

Direct API

Models

OpenAI · GPT

Cloud · datastore

GCPCassandraBigQueryPostgreSQLBigtable

Compliance

SOC 2GDPRISO 27001

Architecture

Migrated off its own data centers to Google Cloud (BigQuery/Bigtable/Pub-Sub) with Cassandra for serving. Recommendations are in-house ML; AI DJ uses OpenAI + its own voice. Created the open Backstage platform.

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