Architecture comparison
CRM
AWS-native marketing/CRM suite built on a large HBase + MySQL backbone with Kafka event streaming. AI ('Breeze'/ChatSpot) wraps OpenAI plus in-house models over first-party CRM data.
CRM
Long-running first-party data centers now extended onto public cloud via Hyperforce (AWS-backed). Multi-tenant metadata engine historically on Oracle, migrating workloads toward PostgreSQL; Einstein layers third-party LLMs behind a trust boundary.